Standing strong together
Every grower wants the same thing: to grow a good product and sell that product as effectively as possible.
To do that, you need buyers. A market that continues to grow. Reliable payments. Logistics that work. Smart digital solutions. And a sector that remains strong enough tomorrow to stay at the forefront internationally.
That is the strength of the cooperative. By collaborating, thousands of growers create opportunities that would be much harder for them to achieve on their own.
Reaching more buyers
The more growers join forces to offer their assortment, the more attractive the marketplace becomes for buyers. And the more buyers are active, the greater the chance that your products will find the right buyer. As an individual entrepreneur, you can’t simply build up an international network on your own. As a cooperative, we do that together.
Selling with confidence
A successful sale doesn’t end with an order. You also want to be sure that payment has been properly arranged. Royal FloraHolland supports growers with funds transfers and offers access to a large network of buyers. This instils confidence and ensures that you can focus on running your business, rather than on minimising risks.
More time for your business
Running a successful business takes time. Time that you’d rather spend on your crops, your customers and growing your business than on all the processes surrounding them. That’s why Royal FloraHolland invests in shared facilities such as Floriday, logistics services and other services that make trading easier. Less admin. More business.
Growing across borders
Demand for Dutch flowers and plants comes from all over the world. Thanks to the shared marketplace, international buyers and smart supply chain management, individual growers also gain access to markets that would otherwise be much harder to reach. This not only boosts sales, but also expands the opportunities for your business.
Stronger in a changing market
The floriculture sector is constantly evolving. Digitisation, sustainability and international developments call for new solutions. By pooling knowledge, investment and innovation, the cooperative helps growers to respond to these changes. Together, we are stronger than if every business had to go it alone.
Help shape the cooperative
Royal FloraHolland belongs to its members. This means that you not only benefit from the cooperative, but also have a say in it. Together, members decide how the cooperative develops. This ensures it continues to meet the needs of growers, both today and tomorrow.
‘Standing strong together’ means that, as an entrepreneur, you remain independent but never have to run your business alone. This way, you benefit every day from the strength of thousands of growers who, together, achieve more than they would individually.