The Data committee members

"I provide independent advice on proposals discussed in the data committee and explain technological developments. I also reflect on observations made by the auditor who examines the data policy annually."

"One of the objectives from Floriday for logistics is a comprehensive track & trace for the entire logistics journey from supplier to buyer. My role within the data committee is to be a sounding board and to provide advice from a logistics perspective."

"The reason I participate in the data committee is that as a FloraHolland member, we feel responsible for data policy. In addition, as a member, I want to contribute to a healthy and secure cooperative."

"We want to handle data from both growers and buyers with integrity. To this end, we have an information policy. The data committee discusses and evaluates the implementation of the data and information policy. It is essential that growers and buyers can trust Royal FloraHolland to keep data captured in Floriday confidential."

"I am responsible for data policy within Royal FloraHolland. In doing so, I share information with the data committee, provide feedback on measures, discuss new possibilities and opportunities, and supervise the audit. Careful handling of data is essential in a digital world."

"I represent both the buyers and Blueroots shareholders on the trading side. In doing so, I serve the interests of trade in the much-needed digitisation and modernisation of the (inter)national ornamental horticulture sector, with the aim of safeguarding the role of the Netherlands and trade associations."

“As a representative of buyers and the VGB, I contribute ideas about the classification and use of data within RFH and Floriday. Data confidentiality is essential to Floriday's success.

We also share knowledge about the use of data and AI to further professionalise the sector.”

On behalf of the RFH Members' Council, I participate in the Data Committee. Data is an important part of our society, and it is important to handle it responsibly. Data brings responsibilities, but also opportunities. By using data appropriately, I hope to contribute in this way.