Floriday

With Floriday, we are making the floriculture sector more accessible by providing a single international platform where growers, buyers, service providers and software suppliers come together. An online platform with convenient features and additional services that allow you to conduct business easily & efficiently. It is possible to work both directly in the screens of Floriday or to link the software/ERP systems you use with Floriday.

Borst Bloembollen story

In this video, Menno Boots of Borst Bloembollen explains how, as a flower grower, they have linked their stock and sales process to Floriday. The tulips are registered in Floriday as stock immediately after processing and everything is sold from this stock. This gives Borst Bloembollen a lot of peace of mind and efficiency.

Joint initiative for the floriculture sector

Floriday was launched in 2018 as an initiative for the floriculture sector. Floriday's mission is to make the floriculture sector more accessible and simpler by developing a new digital infrastructure for the global floriculture trade. With Floriday as the foundation for this digital infrastructure, we can create maximum value for every player in the chain. Floriday is being developed in close collaboration with growers, buyers, service providers and software suppliers. In addition, the parties involved in Floriday have signed a covenant that lays the foundation for further growth, digitisation and continuity of the platform.

Floriculture Digitisation Council

The Floriculture Digitisation Council is working together to create a future-proof and efficient floriculture sector. By further digitising commercial and logistical processes and exchanging information in a standardised way via a single shared infrastructure, we are reducing costs, minimising errors and strengthening collaboration throughout the supply chain. In this way, we are ensuring that the sector remains accessible, scalable and affordable for the future.

Selling via Floriday

With Floriday, you have access to the largest market in the world. Your supply and order requests are centralised in one place. Moreover, the platform offers you efficient commercial and logistics solutions such as, for example, fast and reliable information exchange with buyers and solutions for smaller orders. Work with Floriday by logging into the platform, linking your software package or combining it.

More information

Buying via Floriday

Buy locally or worldwide: through Floriday, you always have access to the largest assortment and supply in the floriculture industry. Make connections with growers, and order directly online on their supply. Besides reliable product information, the platform gives you insight into certifications, lets you track your orders and saves on logistics. Work with Floriday by logging into the platform, linking your software package or combining it.

More information

Integration with Floriday

As a floriculture service provider, you can also unlock services through Floriday. Through handy apps, Floriday provides users with tools and features they can integrate into their Floriday experience. For example, there are apps for more commercial insight and apps can help with a marketing and sales strategy. We also work with many software suppliers who provide a seamless link between Floriday and software packages. Does your service also fit Floriday?

More information

More information about Floriday

What solutions does Floriday offer?

Discover what Floriday is and what solutions Floriday offers for buyers, growers and service providers.

Go to the Floriday website

What makes a digital platform successful?

Wondering what makes a digital platform successful? In this video series, we engage with stakeholders to answer the question

Watch the videos here

Floriday is here for you! Feel free to contact us

Floriday's support department is here for you! Chat in the platform or call Monday to Friday, from 8am to 5pm.

Go to Floriday support

The grower speaks

Floriday recently spoke to Robin van der Knaap of Together2Grow nursery about the link with Floriday and the results for his organisation.

The buyer speaks

Azzurra B.V. has been working with Floriday since the beginning. Floriday asked them more about their experience with Explorer and Exporter module and about the future with Floriday.

Want to get started with Floriday?

Create a Floriday account now!

Sign up!

Floriday

Gerelateerd nieuws

Floriday

At the table with the Consultation on Digitisation of Floriculture - In conversation with: Marcel van der Lugt (Chairman of the Members' Council)

The floriculture industry faces a clear challenge: how can we work together to ensure a future-proof, affordable and scalable sector, in which growers, buyers and logistics partners can continue to collaborate efficiently? Digitisation is an essential prerequisite in

July 13, 2026

Floriday

AAA Growers: Trading digitally in an international market

For growers and buyers, doing business digitally is becoming increasingly important. More and more parts of the trading process come together in Floriday. For AAA Growers in Kenya, the platform has become an important part of daily operations.

July 8, 2026

Floriday

Building cyber resistance together: what Ter Laak Orchios learnt from a phishing attack

Cyber security – it’s something we simply cannot ignore. The floriculture sector is increasingly facing cyber incidents. It is no longer a question of *if* you will be affected, but *when*.

July 6, 2026