Reliable and transparent floriculture marketplace skip_content_text
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Reliable and transparent floriculture marketplace

Consumers are increasingly demanding flowers and plants that are demonstrably sustainably grown. The reliability and transparency of our platform is therefore an absolute must for the success and reputation of the sector. We are also working on digital security by monitoring threats and taking measures. These impact makers explain how they contribute to this.

Hoogeveen Plants: FloriPEFCR

At Hoogeveen Plants, sustainability does not start in the greenhouse, but in the chain. As a participant in FloriPEFCR, a scientific method for measuring the environmental impact of horticultural products in a uniform manner, the company is working on an industry-wide standard for sustainability data.

Marjoland: Efficiency in business

At Marjoland, business operations revolve around continuous learning, innovation, and staying close to nature. Ultimately, it is the biology of the plant that leads the way, and the art for the grower lies in learning to listen better and better. With this vision, they ensure efficient business operations with smart solutions.

RFH: a sustainable digital future

The floriculture sector is undergoing a digital transition. With Floriday, Royal FloraHolland's digital platform, we are working step by step toward a more efficient and future-proof way of doing business. Behind this development lies a clear ambition: a single central platform for the entire sector.

Van Arendonk Bakker: Certification

Van Arendonk Bakker believes that the entire sector should engage in certification. As a nursery, they have GLOBALG.A.P-IDA and GLOBALG.A.P IFA Flowers & Ornamentals certification in order to provide greater transparency about how they count their crops.

Floriday: Digitalisation

Consumers, buyers, media and governments increasingly expect transparency when purchasing flowers and plants. Digitisation can greatly contribute to this transparency by enabling the sharing of sustainability information.