Flower love
Every year, millions of people buy flowers for their loved ones. Flower growers feel that love too: they work hard every day to grow the most beautiful flowers. And that is precisely why they deserve to be put in the spotlight.
The Flower Love of Corine: “We’re passing on our love of lisianthus to our boys”
For 35 years, Corina and her family have been building Montana Nursery. What began as a love for one another grew into a shared passion for lisianthus and a family business in which the next generation is now also involved.
Read the stories
Why the Flower love campaign?
Flowers and plants have great social value. They help us to surprise someone, to say thank you, or simply to enjoy their beautiful colours, shapes and scents ourselves. Flowers and plants are also very important to us economically. The Netherlands is a global leader in the production, trade and logistics of flowers and plants.
With the Flower love campaign, we’re putting the growers in the spotlight. Because behind every bouquet there’s a story. They feel the same value that a bouquet holds for you. Every day, they’re ready to grow the most beautiful flowers. With care, dedication and passion for their craft.
In the campaign, growers show what their flowers mean to them. They talk about the attention, craftsmanship and love for the trade that is often passed down from generation to generation. In this way, they show that the gift you give to your loved one carries a story and has been made with love.
A Flower Love: Valentine's Day Stories
Questions about Flower love
Why are you launching the Flower love campaign?
Why are you launching the Flower love campaign?
With the Flower love campaign, we want to positively influence people's feelings about flowers. We show how great the emotional value of flowers is, both for consumers and growers, and that a beautiful bouquet of flowers is indispensable in our society.
How is sustainability reflected in your campaign?
How is sustainability reflected in your campaign?
Sustainability is an important theme for us. Growers are committed to growing their products as sustainably as possible in various ways. This is also reflected in the stories they tell us about their love of flowers. Want to know more and read some examples? Take a look at the Impactmakers page.
When does the campaign run from and to?
When does the campaign run from and to?
We will launch the campaign around Valentine's Day and also want to spread the love of flowers on other important days (such as International Women's Day and Mother's Day).