Photo guidelines for flowers
Good photos make your lot more attractive for a continuously expanding market. We are selling more and more at digital auctions. One of the preconditions for this is good product photos that are representative of the lot to be auctioned.
What is a representative photo?
A photo is representative when what is pictured on it is identical to what is being auctioned. This could concern:
- Colour(s) and composition
- Sales unit / packaging
- Number of items per package
- Whether individual packaging is visible (with or without sleeve)
- Stage of maturity at the time of auctioning
Your photos must comply with the following general rules:
- Background and base have the same colour and are white or light grey. For white or pastel flowers, always choose light grey.
- The flowers occupy about 2/3 of the photo and are located in the middle.
- The photo is not too dark. Ensure there is sufficient (day)light.
- It is a JPEG format.
- The maximum photo file is 100 KB. Bigger photos will be automatically reduced to 100 KB. Unfortunately, we cannot process photos larger than 5MB, so they will be refused.
Along with these general rules, there are also rules applying to sales units:
- One package per photo
- The top 7 cm of the package must be visible
- The long side of the package placed vertically on the photo
- Tip the package a bit forwards, so the flowers at the back can also be seen
- Take a landscape photo of flowers shorter than 80 cm in water.
- Take a portrait photo of flowers longer than 80 cm in water.
Flowers shorter than 80 cm in water -> landscape photo:
Flowers longer than 80
cm in water -> portrait photo
- One box per photo
- The long side of the box placed horizontally on the photo
- Always take a landscape photo
- Photograph the box from directly above
- Tip the box slightly to reveal any printing on the box
- If the mix in the box is
reflected, then it is not necessary to fit the entire box in the
photo; a photo of part of the box will suffice.
Exceptions when supplying in a box:
When taking photos of Amaryllis you do not have to photograph the entire box. In that case it is important for the buyer to see the flower buds clearly. A good photo of Amaryllis in a box is presented below.
- One bouquet in the photo
- Landscape photo
- Photograph the bouquet from directly above, so its composition and the packaging are clearly visible
Are you unsure of what to do, or would you like to have your photos evaluated? Then send the product photos to your auctioneer.