Retail Services
The Retail Services Team of Royal FloraHolland supports organisations in making optimal use of their flower and plant sales potential. Using data, unique expertise and skills, we advise and guide trading companies, retailers, florists and growers (collectives) to sell more flowers and plants with a better return.
Our mission is to continue to expand the share of flowers and plants among florists, garden centres, supermarkets, DIY stores and online parties. We cooperate with leading trade organisations and European retailers to achieve this. Working together to make the range of flowers and plants even more attractive to consumers. In addition, we make product sales for retailers manageable and predictable, based on data.
How can we ensure that consumers buy more flowers and plants?
The services provided by Retail Services focus on developing the flower and plant sections and improving returns.
Retail Services works on the principle of the Category Management philosophy and knows how consumer purchasing can be influenced on and around the shelves, as well as what appeals most to the consumer. This means that your shelves will always be stocked with the most suitable products at the right time. This maximizes the temptation to buy more flowers and plants.
Get in touch with us
Would you like to get started with the Retail Service team, working on strategic issues regarding category management, positioning or brand identity? Send an email to retailservices@royalfloraholland.com or contact Fred van der Hoeven at +31 65317350.
