In this day and age it is becoming increasingly difficult to capture the hearts of consumers. The brains of consumers have to process an increasingly large amount of stimuli on a daily basis. We need focus and direction if we want the market to grow. The growth platforms help you achieve that.
Growth platforms, a tested marketing methodology, are strategic communication themes that indicate the growth opportunities in the market. They are based on actual and validated data and have been developed by Royal FloraHolland in collaboration with chain parties. This makes them suitable for the entire sector.
Four growth platforms
The growth platform and the application differ per company, which is why they are always tailor-made. We work on the basis of four growth platforms: Connecting Friends, Interior, Health & Wellbeing and Celebrate Seasons. This allows us to jointly utilize the growth opportunities in the market to achieve an optimum result.
Focus and direction
Would you like to know how the growth platforms can give focus and direction to your own strategy?