Hibiscus: Terrace Plant of the Year 201622 March 2016
Hibiscus has been chosen by a media jury as Terrace Plant of the Year 2016. That's a great reason for hibiscus growers to draw extra attention to this plant throughout the chain.
The 'Terrace Plant of the Year' competition is supported by Royal FloraHolland and Flower Council Holland.
A real eyecatcher on any terrace
During a tour of flower-filled locations in Amsterdam, a Dutch media jury with members from Home and Garden, Margriet, Elle Decoration, de Telegraaf, Seasons, Groei & Bloei, Libelle and Eigen Huis & Tuin chose the Terrace Plant of the Year 2016. According to the jury, "It is not right that hibiscus is such a relatively unknown terrace plant. The beautiful and exotic flowers in a wide range of colours make the plant an eyecatcher on every terrace."
The hibiscus or Chinese rose is an ideal plant for beginners and produces a summery feeling straight away. It loves the sun. It is best to remove the spent flowers and cut down the branches after flowering by half. This will generate new flowers automatically. In a pot Hibiscus is not always winter-hardy, so we recommend taking the plant indoors for the winter. Hibiscus is also suitable as a perennial shrub in the garden.
Starting in April 2016 a media campaign will draw the European consumers' attention to hibiscus and other garden plants. For more information about this Outdoor Campaign of Flower Council Holland, please contact the campaign manager, Ivo van Orden: T+31 (0)174 72 70 15, E: firstname.lastname@example.org
At the Garden and Lifestyle trade fair in Ahoy, the spotlight will be turned on the Chinese rose to attract the consumers' attention.
These activities are financed by the hibiscus growers of Royal FloraHolland.
Banners, posters and flyers have been created for use in the chain and on the shopfloor. The flyers are available in Dutch, English and German. Would you like to have these POS materials? You can request digital copies from Teun van Turenhout at Royal FloraHolland.
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