Insights: Your edge in the market | Royal FloraHolland skip_content_text
Royal floraholland insights marktbeeld
  • Home
  • Insights: Your edge in the market

Insights: Your edge in the market

Would you like to make faster and smarter decisions as a grower? Floriday Insights gives you direct access to up-to-date price and market information from Royal FloraHolland, Plantion and Rhein-Maas. Discover how your products are performing, compare data and optimise your sales strategy. With Insights, you always have control over your market position.

Real-time market insights

Immediate insight into your sales, average prices, pricing within a safety net group and your position

Standard reports

Compare periods, products, and buyers with a single click

Mobile optimised

Access your data anytime, anywhere via your smartphone

How does it work?

Insights is an app within Floriday that gives you real-time insight into pricing and market developments. You can easily add the programme to your Floriday environment. All authorised users within your company have access. Whether you are in the office or on the road, you always have the right information at your fingertips.

What does it cost?

There are two different packages: Light and Basic. Light provides insight into yields and average prices. Basic offers additional information about pricing within your auction groups and quantities of all auctioned products. From 1 January 2026, a subscription costs:

Light members: €31 per month

Light suppliers: €46.50 per month

Basic members: €62 per month

Basic suppliers: €93 per month

The rate applies to a maximum of three supplier numbers. Do you use more than three numbers? Then there will be an additional charge of €35 per month for each additional number used.

The 4 steps to Insights

Your head start in 4 simple steps

Want to know more? Contact us

The Customer Contact Centre will be happy to help you. Call or send a WhatsApp message to +31 88 789 89 89 or send a message.