Sales Management | Royal FloraHolland skip_content_text
Salesmanagement Martin van kwekerij Freek van der Velden

Sales Management

Want to reach more customers and increase your margin? Hire one of our experienced sales managers to sell flowers and plants. From as little as half a working day a week, you get personalised, tailor-made support. Together, we grow your business and optimise your sales strategy. That's smart business.

We help you with sales

Get help attracting new customers, securing long-term contracts and getting more from your existing customer base.

Strengthening your presentation and promotion

Work with us to make your product range more visible to exporters and end customers through sample presentations and our Monster Bus. Increase your visibility on Floriday, social media and at trade shows.

We optimise your sales strategy

Use our knowledge and available data and to improve your margin, enter new markets and sharpen your sales strategy together. Build an effective sales team and get more out of your commercial approach.

How does it work?

Whether you lack the time for relationship management, promotion, network expansion or strategic work on your sales approach, we make sure you can focus on where you can make a difference. Namely, developing a distinctive product range. Watch the video to see how Sales Management can help you.

Your business growth in four steps

With our four clear steps approach, we help you sell in a more targeted way, be more visible and get more out of your customer relationships.

Martin kwekerij Freek van der Velden 2025 07 16 120646 awgx
“Dolf has been with our company for about 15 years now, and we have built up a real relationship based on trust.”
Martin van der Velden, pot plant grower Freek van der Velden

Growing together? Contact us

Want to get started on your sales strategy, customer network or promotion? Our sales managers will be happy to help you. Call Remco van Leeuwen on +31(0)6 316 533 96 or send him an email for more information.

How can a sales manager help you?

What does Sales Management involve?

We can help you with your sales strategy, customer network, promotions and achieving your commercial goals. Our sales manager will provide you with tailored support and work with you to develop an action plan based on your situation.

What does a sales manager help you with?

The sales manager provides tailored personal support. We can help you with:

Selling flowers or plants

  • promotion of your range
  • Offering Direct Trade and supporting bidding on the clock and clock pre-sales
  • making immediate long-term arrangements and concluding contracts
  • finding and acquiring new customers
  • maintaining and strengthening customer relations
  • creating opportunities to increase your sales with existing customers
  • introducing your novelty

strengthening your offer and promotion

  • getting inspiration for your range
  • obtaining valuable customer insights
  • measuring customer satisfaction with your product range and service
  • improving your marketing communication approach
  • improving your website, your shop on Floriday and visibility on social media
  • organising your participation in trade fairs and events

optimising your commercial process

  • gaining insight into how to increase your sales
  • knowing how to optimise your cost price
  • building and professionalising your sales and relationship management team
  • identifying and cultivating new (international) markets
  • drawing up and implementing your sales and promotion strategy
  • working from and with up-to-date data

What does it cost to hire a sales manager?

Our support is bespoke - as is the cost. Depending on your needs and the intensity of the cooperation, we will make clear agreements on the investment. That way, you always know where you stand.

For how long can I hire a sales manager?

Our sales managers can support you on a short-term basis (e.g. for seasonal products) or for a longer period. The minimum assignment duration is 4 months. Our customers usually opt for year-round services.

How can I get in touch?

Let's work together to see how we can help you. We are happy to answer all your questions. Contact your account manager or the Sales Management team manager directly. Call Remco van Leeuwen on +31(0)6 316 533 96.