Royal FloraHolland introduces WhatsApp after successful pilot09 December 2019
After a successful pilot, Royal FloraHolland is deploying WhatsApp as a fully viable service channel for its customers. In this way, Royal FloraHolland is one of the first B2B parties to add WhatsApp to its business services.
Growers and customers can message the Royal Floraholland Contact Center via WhatsApp, whenever they wish. From the garden, the greenhouse, the auction floor or from their desk. From Monday to Thursday from 5:30 am to 5:00 pm and on Friday from 5:30 am to 4:00 pm, the Contact Center will reply to all customer messages. During the WhatsApp pilot, Royal FloraHolland could be reached via a mobile number, but customers will now be able to message the regular customer service number +31 88 789 89 89.
Personalised customer service in a Business-to-Business environment
These days, it's hard to imagine the mobile phone without WhatsApp. Nearly everyone is used to communicating via WhatsApp, which makes it easy to use. The pilot has shown that growers and buyers enjoy sending questions to the flower auction through this simple medium. No waiting time, direct answers and the personal nature of WhatsApp are the most important benefits. The contact is moreover very quick and easy, as well as personal. The possibility to send a photo or video with the question helps to get a quick response. Growers and customers alike agree that it's a good initiative of Royal FloraHolland: in this way, the cooperative is honouring the request of customers to ensure better availability
Yes, I want to use WhatsApp
Do you want to send a WhatsApp message to the Royal FloraHolland Contact Center? Then add the general telephone number +31 88 789 89 89 to the contact list on your phone, and send us your question through WhatsApp.
Can I call as well?
If you want to talk to us, please call the general telephone number: +31 88 789 89 89. Calls via WhatsApp cannot be answered.
Questions or comments?
You can share your comments directly in the WhatsApp-conversation with the Contact Center employee. You are also welcome to email your comments. Mention 'WhatsApp' in the subject line of your email.
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