The transition to a Members' Council makes us flexible and stronger for the future07 December 2018
The GMM of Thursday 6 December 2018 was the last one in the history of our cooperative. With the symbolic transfer of the vote of the GMM to the Members' Council, we are embarking on a new path together.
Evert van Helvoort, member of the Members' Council: "It has been a great process. There's now a responsibility on our shoulders to make it work. I'm sure that we will do this in the right way. We would like to thank all the members for their trust and are looking forward to a transparent cooperation!"
Upon arrival at the GMM, it immediately became apparent to the members that we are embarking on a new path. A timeline took the members on a journey through the history of the cooperative as well as the present and the future. This was aptly summarized by the owner of Rebo Plants: "Development is important; it goes hand in hand with change and the Members' Council is a great step forward in strengthening our sector.''
Review and look ahead
Steven van Schilfgaarde looked ahead during the GMM and presented the Royal FloraHolland strategy for 2019. Steven explained: "2018 is characterized as a year of planting seeds. We have worked hard and have made many improvements in terms of logistics and service to members and customers. We continue to work hard on strengthening our position as 'the' marketplace. Digitization, Floriday, as well as internationalization all have our undivided attention to make it a success together. I have every confidence in this Members' Council and am looking forward to a positive cooperation."
83.25% approve the 2019 member rates
Steven: "The rate model, which was modified at the end of last year, is as solid as a rock. In 2019 we will implement the cost maker = cost bearer principle further in a number of categories. On balance, this will lead to a slight increase in 2019. I am glad that the member rates for 2019 have been approved with a significant majority."
Members chose their own Members' Council
During the General Members' Meeting on 31 May 2018, Royal FloraHolland members chose a new governance structure in the form of a Members' Council. This serves to strengthen the link between the members and the cooperative, which will enable us to respond effectively to developments in the market, the cooperative and within the company.
During this GMM the members voted for the Members' Council candidates. 42 candidates will form the Members' Council, which will kick off on 1 January 2019. The elected members have received a silver pin 'on loan'. Jack Goossens: "This pin represents continuity and focus on the future." Arend Vreugdenhil: "Our CEO Steven van Schilfgaarde often calls for more cooperation and member involvement. The cooperative will therefore be greatly needed in the future. As Members' Council we are prepared to work hard at this."
Farewell to Mariëlle Ammerlaan and Joris Elstgeest
During the GMM of 6 December 2018 Mariëlle Ammerlaan and Joris Elstgeest took their leave from the Supervisory Board. Jack Goossens: "We are grateful for the long-standing commitment of Mariëlle and Joris. To thank them, they each receive the golden Royal FloraHolland pin."
Mariëlle Ammerlaan: "It has always been enthralling to contribute to the developments within Royal FloraHolland. It is the end of a great process."
Joris Elstgeest: "My dream was to leave behind a worldwide platform. Unfortunately I cannot finish it myself, but I have full confidence that this will be achieved through the commitment of all parties involved. Make the digital platform a great success!"
Welcome to the new Royal FloraHolland Supervisory Board members
Linda Hovius and Kees Pingen have been elected with a vast majority to strengthen the Supervisory Board in the new year.
Jack Goossens: "Linda and Kees both bring knowledge and experience to the table that are welcome additions to the Supervisory Board. Our cooperative and our entire sector are currently undergoing a transformation. We notice this every day in our companies, and we read about it in the press. Linda's expertise in the field of transformation will be particularly valuable in this respect. Kees is not only co-owner of Smit Kwekerijen. He also contributes years of experience in the fields of import, logistics, sales and retail, both within and outside the floriculture industry. This unusual combination represents considerable added value."
New CFO: David van Mechelen
As of 1 October 2018, David van Mechelen started as CFO at Royal FloraHolland. Jack Goossens: "I am glad that we can present David van Mechelen as the new CFO. "If you want to go fast, go alone. If you want to go far go together." This quote fits David perfectly.
David: "I am looking forward to this splendid challenge as CFO. Royal FloraHolland is a wonderful organization with a rich history in a sector that is of great importance to the Dutch economy. I am happy to contribute to the ambition of further digitizing and expanding our services internationally. I am looking forward to working with the members and customers, the Supervisory Board, my new colleagues and other Royal FloraHolland stakeholders."
Wish tree for the future
In this time of change, sometimes under high pressure, it is good to acknowledge the positive as well. A wish tree in the form of a symbolic hourglass gave members the opportunity to attach a wish or message for the Members' Council. This was done in great numbers, and the wish tree, placed in the GMM room, was soon filled with cards from the attending members.
Steven had a wish for the Members' Council as well: "Help us think critically and constructively about the future of our great company. I am looking forward to an intensive cooperation in order to successfully achieve our 'The Strength of the Marketplace' strategy."
A historical meeting
The GMM of 6 December 2018 was a special night where we all took a moment to glance back with satisfaction. Tomorrow we will roll up our sleeves again to tackle the challenges ahead of us.
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