International auction group offers opportunities for our members26 October 2017
Auctions around the world have roughly the same opportunities and challenges. The development of digital platforms with online purchasing possibilities and the increasing sustainability criteria form the challenges. Internationalisation of the trade is an opportunity. That is why the AIPH has established an international auction group.
* AIPH (Association Internationale des Producteurs de l'Horticulture) is a worldwide association of horticultural producers and organisations that promotes the international interests of the horticultural sector. In total, 25 countries have joined it.
Royal FloraHolland is one of the six participants in the auction group established this month by the international association for horticulture, AIPH*. The aim of this group is to exchange knowledge and mutual collaboration with auctions in China, Taiwan, Brazil, Australia and Japan. That offers opportunities for our members and their customers. Various studies have shown that such collaboration is sorely needed. Rabobank's sector outlook revealed, for example, that the western market is almost full. In other parts of the world, the market will grow 80% over the next 10 years.
Selling products via other international auctions
In the auction group we share knowledge about each other's markets, and later we may consider each other's facilities. For example, by linking the markets of all these parties together, by using each other's platforms and auctions. This will make the international trade easier for our members and their customers, and we increase each other's sales market. It makes us into a smart, global marketplace that makes life easier for our members and customers and inspires them. With this collaboration, we are acting on our mission: Flowering the World Together, Planting Seeds of Opportunity for our Members.
Subscribe to our newsletter and receive each week:
- current and relevant news
- based on your own profile
Do not display againSubscribe