Consumer trends at FloraCulture International18 October 2017
Consumer trends influence us all whether we like it or not. That’s why consumer trends are this issue’s theme. We have tried to find out what consumer trends are, what they can mean to you and how you can use them to improve your business.
We've spoken to trend experts but also to growers and breeders to find out how they cope with the challenges of consumer behaviour and consumer trends. One thing we did find out: in the world of consumer trends, there's no such thing as the ultimate truth. Dealing with trends is always a matter of knowledge and interpretation.
We hope this FloraCulture issue gives you more knowledge which is necessary for better interpretation.
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