''What's new'' at the Royal FloraHolland Trade Fair?06 October 2017
Royal FloraHolland is dedicated to implementing sustainability throughout the entire chain and to developing a global digital trade platform for flowers and plants. What opportunities does that bring? Let yourself be inspired during three days of speakers and workshops.
The Royal FloraHolland Trade Fair Aalsmeer is the perfect place for the horticultural sector to do business, meet colleagues, inspire others and be inspired. Wholesalers, growers, exporters and their local and foreign customers can find there a complete overview of the supply of flowers, plants, trend presentations, novelties and product concepts on offer.
The Royal FloraHolland Trade Fair 2017 has three themes this year: what's connecting, what's green and what's new. For three days, a range of speakers and workshops will provide new inspiration. Visitors can participate in, for example:
• A crash course in Online Marketing by content consultant Nancy
Berendsen, who works for KLM, Flower Council Holland and
• Workshops by Floriday and Let it Grow.
• Workshops about the trends for 2018 by Flower Council Holland.
Visit the Royal FloraHolland House
The Royal FloraHolland House is the central meeting point where we talk to you, your customers and experts from within and outside the sector.
In the Royal FloraHolland House at the Trade Fair Aalsmeer, the trends for the horticultural sector in 2018 have been elaborated for you to examine. On Wednesday and Thursday, trendwatcher Aafje Nijman will give a workshop about these trends, alternating with an inspiring demonstration by the floral designer Joan Stam.
Aafje Nijman will explain the three style trends employed by the Flower Council Holland to develop contemporary and newsworthy image material. Florists can apply these trends when making choices about shop design, purchasing or type of floral arrangement.
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