Vlog #16 Lucas Vos: “Growth is an important condition for survival”02 August 2017
Lucas Vos, CEO of Royal FloraHolland, brings you up to date with the latest developments in his new vlog. Where are we now with ‘Cooperative 2020’? And what is Royal FloraHolland doing to get all its members and buyers into the digital world? And there’s an answer to the question of why growth is so important for the entire horticultural sector.
This vlog also covers improving sustainability. How can we make the products sustainable? Lucas Vos challenges the FPCs to contribute their ideas!
Royal FloraHolland 2020
'Flowering the World Together, Planting Seeds of Opportunity for our Members'. With this mission statement, the Royal FloraHolland cooperative puts forward its vision for the horticultural sector in 2020. Two main aims will be achieved by 2020: better margins for our members and their buyers, and more consumers spending more on flowers and plants.
In the following articles you will read more about the topics discussed by Lucas Vos in this last vlog.
- Gerhard van der Bijl (CDO): "Floriday is is a great step forwards for floriculture"
- Lucas Vos (CEO): "It will be all about growth"
- Members want to push through 'cost maker cost bearer'
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