Schiphol, KLM and Royal FloraHolland work together in Holland Flower Alliance31 July 2017
Royal FloraHolland, KLM Cargo and Schiphol Cargo: Three strategic parties with combined over 300 years of experience in flower logistics are joining forces to make the Aalsmeer-Schiphol region the preferred flower hub of Europe.
The Netherlands and flowers are inextricably linked. The Netherlands has grown over the past few decades into a hub for horticultural products from around the world. The presence of mainport Schiphol with home carrier KLM and Royal FloraHolland have placed the Aalsmeer-Schiphol region in the position of world market leader in the horticultural sector.
To ensure that the region retains this position in an environment characterised by competition from other airports and freight transport abroad, Royal FloraHolland, Schiphol Cargo and KLM Cargo have established an alliance: the Holland Flower Alliance (HFA). This is an open alliance that other parties are welcome to join, such as trading companies, importers, etc.
Amsterdam region: preferred flower hub
Schiphol Airport and the horticultural cluster in Aalsmeer occupy an important position in the international flower and plant trade. The companies based here are familiar with the logistics required to handle large flows of horticultural products while retaining their top quality. The Holland Flower Alliance wants the Amsterdam region to be seen as the world's preferred flower hub: the place where the horticultural logistics is most optimally organised and where the logistics chain - from grower to wholesaler - is best facilitated. To achieve this goal, they are initially focussing on three aspects:
- Describing and setting up the ideal chain
- IT integration
- Positioning of the region and the logistics chain
In the near future, the Holland Flower Alliance will be making itself known, and you will regularly read reports about the alliance on our website, in the specialist journals or in the social media.