Expand your market with representative product photos13 July 2017
Use representative product photos to expand your sales opportunities: every buyer wants to know what he is buying. And with the ongoing digitalisation within Royal FloraHolland, a representative photo is essential. A poor product photo can even mean that buyers ignore you. “We only buy products accompanied by a representative photo,” confirmed one buyer.
A product photo is the guiding factor and essential for today's sales process for buyers. A purchaser with average knowledge of the product must be able to estimate its value on the basis of the photo. Buyers also want to reuse the product photos in their webshop(s). The end customer must never be disappointed: he must receive the product he is expecting on the basis of the photo. That is why we are talking to buyers and suppliers. What is their perception of a representative product photo, what improvements and problems have they noticed, and how can we achieve this together?
Responding to digitalisation
You also need to respond to the further digitalisation within Royal FloraHolland. This year we are taking the following important step towards national virtual clocks: we are initiating image auctioning of plants, for which a representative photo is essential. Plus we are collaborating with FloraXchange to develop a single, joint digital platform for growers.
How do you make representative photos?
Would you like to get started making representative product photos? Our grower Pieter Kolk from Pieter Kolk B.V. and the nursery SV.CO give tips for making the best representative product photos. Barnhoorn Flowers, a buyer, explains why a representative photo makes all the difference in the purchase and sales process. Get inspired!
Our website lists the photo guidelines. You can choose between the one for flowers or the one for plants.
What do buyers want, and what do growers want?
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