Today for Tomorrow: successful first experiment06 July 2017
The first experiment with 'Today for Tomorrow' was conducted successfully at an auction clock. From 8 to 21 June 2017 we carefully tested this important development in the auction process of the future. It allows buyers to purchase today and receive their products tomorrow before 06:00.
Today for Tomorrow (off-nursery) is an important component in the development of the auction process of the future. Today for Tomorrow means buying/selling today and receiving delivery tomorrow before 06:00. This implies the transaction and logistics are uncoupled. Buyers have to request this form of selling. The first experiment to try it out was conducted in June.
How well did the experiment work?
What is required for Today for Tomorrow to work - from the time of auctioning to delivery to the buyer early the next morning? We tested that together.
• Live testing in Aalsmeer with spray chrysanthemums
• 10 successive auction days
• 12 growers
• Around 30 trolleys on each auction day.
This live test produced a lot of information and confirmed a number of important starting points. The experiment also led to new insights. After the system test in April, it now appears feasible in practice to get products from the nursery to the buyers in time. The experiment revealed what demands are made on the current technology, systems and logistics. This was true not only for Royal FloraHolland; growers and buyers who were involved in the experiment also learned a lot.
Subscribe to our newsletter and receive each week:
- current and relevant news
- based on your own profile
Do not display againSubscribe