Florists find deeper and broader assortment at Clock Presale20 June 2017
Florists form an important sales channel for the growers of Royal FloraHolland, whether they buy from wholesalers or through auction instruments directly from the growers.
Florists need a broad, deep and high-quality assortment of flowers and plants. Such an assortment can be found at the export clocks, FloraMondo and Clock Presale.
The possibilities for digital and small-scale purchases have improved greatly in these marketplaces, plus we have made them more accessible and cheaper. This has created a digital alternative to the Florists Clock.
That is why we are planning to close down the auction room of the Florists Clock in Naaldwijk on 1 October 2017. More and more buyers of the Florists Clock in Naaldwijk are shifting their purchases to the digital export clocks and Clock Presale. This development is happening so fast that the balance between supply and demand at the Florists Clock in Naaldwijk is being disrupted.
Where do we go from here?
In the near future, we shall assist all buyers, suppliers and staff in embracing a future in which digital is the standard. We shall do this carefully and with a personal touch. We shall do our best to continue offering the widest possible assortment at the clock up to the last auction day on 29 September 2017.
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