Fruitful lessons in FCI13 April 2017
What could the flower industry learn from Zespri, a New Zealand group of kiwi growers? Read the new FloraCulture International!
Zespri has been successful on aspects like differentiation, branding, marketing and a steady quality policy. That's why FCI gladly gives the floor to Zespri CEO Lain Jager.
Flowering the world
Royal FloraHolland connects, shares, facilitates, innovates, and supports the success of her members and their customers. Our goal is to let the ornamental industry bloom.
FloraCulture International (FCI) helps to do this. The magazine shares knowledge, inspires, and strengthens the special and necessary cooperation within the ornamental sector by bringing people, markets and cultures together in the themes and articles.
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