Aalsmeer and Eelde start auctioning last if product photo is missing21 December 2016
In the new year Aalsmeer and Eelde will also start auctioning last lots supplied without a product photo. This measure goes into effect on 2 January 2017, completing its implementation at all Royal FloraHolland clocks.
We want to improve the reliability of the information at the clock which is why Royal FloraHolland is auctioning last any lots supplied without a product photo.
Why auction last?
Your buyers have said that the reliability of the information at the clock must be greatly improved. They count on a representative product photo, for themselves and for their customers. They often review the supply in advance online. Good photos make your product more attractive for a continuously growing market. And you will be preparing for the arrival of a nationwide virtual clock and a modern 24/7 online transaction platform as part of the 2020 strategy. Reliable supply information and representative product photos are essential components of this change!
Avoid having your product auctioned last and start producing product photos. We are happy to help you with the following tips:
How do I make a good photo?
Grower Pieter Kolk from Pieter Kolk BV and the SV.CO nursery explain practical tips for making representative product photos. Get inspired! You will also hear from Barnhoorn Flowers why a representative photo makes all the difference in their purchasing and sales process.
What is a good photo?
Our website contains clear guidelines for a good photo. There are separate ones for flowers and plants.
- Read also: More checking of reliability of supply information
- Read also: Make sure that your photo is in the image bank for the EDF shipment
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