More than just a trophy: how the Sustainability Award helped the 2025 winners move forward

A platform for your innovation, professional visibility, and support to help you take your idea further. For the winners of the 2025 Royal FloraHolland Sustainability Award, the prize turned out to be much more than just a trophy. Their innovations received extra attention within the industry, and they were provided with tailored support to further develop their initiatives.

From innovation to further growth  

The Sustainability Award puts sustainable innovations in the spotlight. But just as important: the award helps winners further develop their innovations and bring them to the attention of a wider audience. The top three recipients receive marketing support tailored to their company’s stage of development and needs.

This was evident last year, for example, with the winner, Little Spider. After winning the award, the company underwent an extensive marketing program, including strategic advice, support with positioning the innovation, and guidance on its website and brand image. The company then implemented these recommendations on its own.

The support provided to the third-place finisher, J&P ten Have, was also coordinated with the company’s needs. Instead of a pre-determined program, work is currently underway on a social media advisory plan designed to help further raise awareness of the innovation.

Your innovation can inspire others

With the Sustainability Award, Royal FloraHolland aims to highlight the innovative steps growers are taking in the area of sustainability. These can be major breakthroughs, but also smart improvements that contribute to a future-proof floriculture sector.

According to jury member Elise Wieringa, many entrepreneurs underestimate the value of their own innovations:

“There’s a tremendous amount happening among growers, but they often don’t realize that their improvements are innovative. Sometimes you have to point it out to them: this is valuable; this deserves a platform.”

What can you win?

Your innovation deserves visibility in the market, too. That’s why, if you win first, second, or third place, you’ll receive assistance from a professional marketing agency to put your innovation in the spotlight.

Bronze – Where do you stand now? An online visibility check for your innovation.

Silver – Ready for growth? In-depth advice with the steps needed for online growth.

Gold – How do you get the word out? A comprehensive plan to make your innovation visible and appealing.

Submit your innovation

Are you working on a sustainable product or business innovation? Then now is the perfect time to showcase your initiative. An independent panel of experts will evaluate all submissions based on sustainability, impact, and feasibility. The five most promising innovations will receive a professional promotional video and will present their initiative to the jury. In addition, all Royal FloraHolland members can vote for their favorite during the public voting round.

The winners will be honored at the Trade Fair Aalsmeer and, in addition to a prestigious trophy, will receive support to further develop their innovation and bring it to the public’s attention.

Register your innovation now