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Royal FloraHolland organises benefit auction for Giro555 on 14 March

March 9, 2022

Dreamstimemedium 44731372
What is happening in Ukraine touches us all deeply. So much suffering and violence is hard to comprehend. The floriculture industry has already taken numerous initiatives to help those affected. We enable growers and buyers to make an extra contribution to Giro555.
On all Royal FloraHolland clocks, we will auction on Monday 14 March 2022, immediately after the first auction break at 7.10 a.m. (in Eelde at 7.30 a.m.), in special 'benefit auction groups' for the good cause: Giro555. Growers can bring in trolleys for the benefit auction group and have them auctioned off. The proceeds will go to Giro555. Participating locations: Aalsmeer, Eelde, Naaldwijk and Rijnsburg.

What can you do?

As a grower, you can deliver your products for the benefit auction group until Monday morning, 14 March, 4.00 am. Via the delivery letter you indicate which offer you make available for this benefit auction. Every clock has its own 'benefit auction group'. In this way, the products concerned are auctioned for buyers who are already buying on that clock. Products are auctioned by the regular auctioneers. All additional costs, such as transaction costs for both buyers and growers, are part of Royal FloraHolland's donation to Giro555.

Instructions for supplying that applies to all locations

  • You may offer the product you wish to auction in the benefit auction on a separate trolley (possibly by placing it on a carrier);
  • The products may not be offered in Clock Presales;
  • The auction group you must fill in in the EAB is 555 - "Giro555 Ukraine". This auction group number applies to all locations. Try to send in the EAB as early as possible;
  • Make sure you have nice products, preferably A1 trade;
  • An A4 with the numbers 555 must be attached to both sides of the trolley and the front of the trolley. Indicate clearly if the trolley should be stored unrefrigerated or refrigerated (2 degrees or 8 degrees);
  • Products can be delivered from Friday onwards. The earlier the better, so that the supply is also visible in time for our buyers;
  • The proceeds will not be transferred by the auction, but will be transferred by yourself to Giro555.

More about Giro555

On 24 February, the situation in Ukraine escalated. Thousands of people are now dead and wounded and two million Ukrainians have fled the country. The material damage is huge. Because a state of emergency has been declared and men between the ages of 18 and 60 must remain in the country to fight, many displaced women and children are on their own. The developments threaten to turn into a humanitarian disaster for 44 million Ukrainians.

The cooperating aid organisations behind Giro555 are joining forces and calling on the Netherlands to donate to people who have been hard hit by the events in Ukraine. Royal FloraHolland also wants to contribute on behalf of the floriculture sector to help these people with food, shelter and other emergency aid. That is why we will auction on Monday 14 March for Giro555. We hope for your cooperation.

Questions or comments?

Please contact our Customer Contact Centre. We will be happy to answer your questions!