Members' Council calls for step-by-step plan for Floriday01 February 2021
The Members' Council of Royal FloraHolland has asked the Management Board to come up with a step-by-step plan for the further roll-out of Floriday. Growers and buyers are still experiencing too many problems with the digital platform. On Friday 29 January 2021, the Members' Council held a special Floriday session with the Management Board to discuss the unrest among members and buyers.
In the past weeks, a workgroup of the Members' Council has mapped out the signals around Floriday. "We take the signals from our members seriously. We have been receiving signals from several people about problems with Floriday for a long time, and we are certainly bringing them up. Floriday is an ongoing subject of discussion with the Management Board," says Matthijs Barendse of the Members' Council (picture).
The problems that growers and buyers encounter are practical in nature; functionalities are still missing or the system is cumbersome and time consuming. However, there are also serious trade-limiting problems. And there are also growers and buyers with positive experiences. The Members' Council discussed the problems last Friday in a separate session with the Management Board and the Floriday team.
Still too many problems
"With spring peak season on the way and the fact that many growers and buyers still have to switch to Floriday, we are very worried. Growers, buyers, software suppliers and Royal FloraHolland are not ready yet," says Matthijs Barendse. "All parties are convinced of the importance of digitisation and of Floriday. We have to organise this ourselves in our growers' co-operative to remain strong together. However, our trade must also continue and the system has to support us in that. It is clear that there are still too many problems at this time. We want to take up the gauntlet together to make this work."
Matthijs: "We have had a constructive discussion with the Management Board. The Board also appreciates the seriousness of the situation and recognises the problems. This week, our workgroup, together with the Floriday team, will formulate the most important bottlenecks. We will include all relevant input. We would like to work together towards solutions."
The Management Board of Royal FloraHolland is expected to make a statement shortly.