Improve your sales position with consumer feedback04 February 2021
Insight into what’s happening on the shop floor is invaluable. Find out how your products stand in the store, but also how they are rated by consumers through our Store check service. This allows you to have focused conversations with your customers and you will receive valuable feedback for shelf and product improvement.
Wouter van den Bos from Kwekerij De Wintertuin grows Bougainvillea's on 3.5 hectares. He has been using the Store check service for some time now. He says: "In a dashboard, all photos of our products and the opinions of consumers from 20 different countries are being tracked. For example, they indicate which colours they do and do not like. We can also read what the reason was behind buying or not buying our product. This is very important to us and we can learn a lot from it. As a result, we are, in a way, working with the consumer to see which colours are most accepted and which colours sell the best in the shop."
View his experience with Store check in this video:
About Store check
Store check is available at various supermarket and hardware chains, garden centers and florists in the following countries: Belgium, Denmark, Germany, Finland, France, Ireland, Italy, Luxembourg, The Netherlands, Norway, Austria, Poland, Portugal, Romania, Russia, Spain, Czech Republic, United Kingdom, Sweden and Switzerland.
You specify which retailer you prefer, and which questions you want to be answered. Our consumer panel will then visit this retailer weekly. Through the Store check app, we ask them to carry out specific tasks and take photos of the location. This gives you insight into the way your flowers and plants are presented, and how the customer uses the product at home.
Product Concept Testing: insight in advance
And do you plan to improve your existing product, or to introduce something new to the market? Include the consumer already during the preparations. The Product Concept Testing service provides you with insight into success rates, available in no less than 20 countries. What's more, our specialists then translate these insights into targeted commercial campaigns.
Are you curious to see how consumers experience your product in the shop? And would you like more information on the Store check service?