Members' Council Column: Growth through connection20 July 2021
Every year, members of Royal FloraHolland vote for candidates for the Members' Council on Cooperative Day. The Members' Council is therefore a reflection of the members. But what does the Members' Council actually do and why is this reflection so important? Eva van Etten, member of the Members' Council, tells her story.
In the Members' Council of Royal FloraHolland, forty members work together to bring the 'unvarnished truth' of the nursery into the company. We do so by linking the theory of the strategy to its practical implementation in the nursery. Together, we will ensure that Royal FloraHolland becomes the leading international marketplace for and by its members.
We have a wonderful and diverse group of approximately 4,000 members. This diversity does not always make things easier, but it certainly keeps things lively and interesting. Uniformity might be easier, but it's also boring. The diversity of our members makes Royal FloraHolland a truly unique cooperative, which is something we can be proud of. In fact, it is this diversity that is the strength of our cooperative: It has made Royal FloraHolland the marketplace with the widest and deepest assortment.
Diversity also creates the need for the Members' Council to consist of a good reflection of its membership. In order to get a good reflection and thus a properly functioning Members' Council, the Members' Council needs members from all ranks. Because one person's 'unvarnished truth' is not necessarily another's. However, we are not just different, we are also fundamentally the same. What connects us all is the marketplace that Royal FloraHolland provides us and that we build and strengthen together. Of, for and by the members.
Diversity also generates friction. Recently someone asked me, What is the Achilles heel of our model of cooperation?" My answer was if the Members' Council were to lose its connection with its members, the Members' Council would no longer be able to count on their 'unvarnished truth'. Because friction also generates shine, progress and growth. With its forty members, we as the Members' Council have a lot of expertise and experience in house, but we certainly do not have a monopoly on wisdom.
Royal FloraHolland is going through changes. Change fosters growth and progress, but also generates resistance. That is why you sometimes hear: "It no longer feels like it belongs to us" or "we are not being listened to". There is a remedy for that: Make it your own and make your voice heard in the Members' Council. Sign up and submit your 'unvarnished truth' to the Members' Council. The more truth the Members' Council has, the wiser it becomes.
If members share things openly and honestly with each other on a regular basis, and contribute their 'unvarnished truth' to the Members' Council, then Royal FloraHolland is truly for and by the members. This way Royal FloraHolland will grow through its connection with all its members.
Sign up for the Members' Council. Make a connection. Contribute to the growth of Royal FloraHolland!
Eva van Etten, member of the Members' Council
You can still apply until 30 September 2021 as a candidate for the Members' Council from 1 January 2022.
- Register by e-mail
- Member Council member profile: read here what is expected of you as a member council member
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