Nationwide Auctioning: moving forward step by step21 May 2021
Switching to Nationwide auctioning is, of course, a complex process that affects both suppliers and buyers. That is why they are involved in the process from the very beginning. How does this supervisory team work?
The idea of Nationwide auctioning had been on the agenda for many years before the decision was made. Meanwhile, the first concrete initiatives towards a Nationwide, i.e., location-independent, digital auction, are being implemented step by step.
Supervisory Team Nationwide Auctions
Arend Vreugdenhil, an Alstroemeria grower in the Westland region and a member of the Members' Council: "I'm a member of the supervisory team for Nationwide Auctioning. This team started in November 2020 and consists of suppliers and buyers. We meet online about once a month to evaluate, discuss and, where necessary, improve the steps we're taking in this project. The fact that you're sitting around the table with buyers is something I enjoy, but above all, it's educational. You get to hear first-hand what they're up against. And they also hear about us as suppliers. We also discuss how we can resolve issues based on certain proposals. At such moments, specialists from within the company also join in to exchange ideas, for example, from a logistics point of view."
The supervisory team currently consists of 18 people led by
Michiel Vreeswijk of Royal FloraHolland. "I was really curious to
see how this was going to work," says Michiel. "Sitting around the
table with suppliers and buyers at the same time in such a large
project. Due to the various conversations and positive discussions
from different perspectives, this arrangement together with this
supervisory team really helps us progress further. To give you an
example, for the 'printing numbers' project, the pace of
implementation was adjusted in accordance with the input,
functionalities were improved and much more attention was paid to
communication with buyers.
I spent a lot of time beforehand, getting the right question on the table and clarifying who is responsible for what. And above all, with this group, to work together well with each other. We don't have to agree, but the objective is to put all the opinions and interests on the table so that we can explore together what the best solution is."
Arend: "The programme and the coaching team are well structured and work well. One point worth mentioning that I have discussed with Michiel is that there could be more smaller buyers in the team. Anyone can sign up for the supervisory team, which is fairly easy. But if the smaller buyers don't sign up, then we have to actively pursue this ourselves. We want to have everyone's voices heard.
Finally, I would like to mention that the success of Nationwide Auctioning will eventually go hand in hand with a sufficient and reliable supply. This means also auctioning when there is strong demand. Together, we can bring this about and play our part as growers!"
Would you like to stay informed about the developments?
Check out the website for the latest news about the steps towards Nationwide Auctioning:
- More about Nationwide Auctioning (only in Dutch)
How is decision making structured in the Nationwide Auctioning?
We are developing the process of a Nationwide Auction step-by-step, together with buyers and suppliers.
Decision making will be done
1. Specialist teams will be created for each topic. These will sometimes include buyers and/or suppliers. They will make recommendations.
2. The proposal will be presented to the Supervisory Team.
3. The proposal will (possibly) be adapted and submitted to RFH MT.
4. RFH MT will base its decisions on the input provided.
5. The team will then proceed to implementation in collaboration with the Supervisory Team.
With Nationwide Auctioning, we are concentrating supply and demand for flowers and plants at a Nationwide, digital auction. By doing so, we will be optimising pricing. We'll also be providing efficient and combined logistics and transport. So that these can fit seamlessly into your business processes, we reduce costs and make the floriculture chain more sustainable.
Nationwide Auctioning consists of three
1. The nationwide, digital auction. At the moment, we still hold auctions separately at Royal FloraHolland's three export locations: Aalsmeer, Naaldwijk and Rijnsburg. We are moving towards a nationwide, and therefore location-independent, digital auction. This will bring supply and demand from our three export locations together in one digital (worldwide) marketplace.
2. A new type of logistics. We are gradually transforming our current distribution process into demand-driven order fulfilment. We will also be organising the logistic fulfillment for direct trade and auction trade in a combined process. With this new, combined logistics, products can be delivered to you quickly and reliably.
3. Attention to quality and customer experience. We are creating an overview of all current auction events. In reaching a decision to buy on a digital marketplace, it is important that the buyer gets what they've bought. That is why reliable product photos and product information are even more important. And we're working on that. Together with buyers and suppliers.