From 19 to 22 April 2021, Royal FloraHolland, together with trend watcher Romeo Sommers, is organising an online Novelties Parade. During this parade, new products from growers will be shown in the spotlight.

Parallel to the parade, in the week of 19 April 2021, extra attention will be given to the individual products of the growers through social media channels. Moreover, your current and future customers can read through an overview of all information about your product and view this on our website. Participants of the Novelties Parade are eligible for the Glazen Tulp Award.

We will collect all products submitted by you at a central place in Naaldwijk. From there, we will be promoting your product(s) by filming, creating vlogs, and bombarding social media with posts, with an enthusiastic and professional team.

Novelty of @Inthepicture

Is your speciality ready to be shown to the world and would you like to participate? You can submit your product(s) as "Novelty" or for the "@Inthepicture" presentation:

  • Novelty - : A product with a new VBN code and of A1 quality. This product should be available and be a new/different product from an already existing product, for assessment by Royal FloraHolland. This product does not necessarily need to be broadly available. You will automatically participate in the Glazen Tulp Award 2022.
  • Novelty +: A Novelty should be tested at least twice for vase life/ preservability after a realistic chain simulation. In this way, it will meet the requirements for that product. These tests have been carried out by the Post Harvest Kenniscentrum. You will automatically participate in the Glazen Tulp Award 2022.
  • @Inthepicture: A special product that is not a novelty. For example: the first units of the seasons, the reintroduction of a product, a new grower, a new product for growers. This can be a seasonal product or an all-year-round product. A product code is required.

Registration and costs

The costs for participation with the special edition of the digital Novelties Parade in April 2021 are € 145.- for members. Non-members are required to pay € 195.-. This amount includes, among others, the promotion of your product and videos. If you participate, you will receive a link to the video from us. This way, you can use the video yourself for social media posts.

Have we provoked your interest?

If you have any further questions, please don't hesitate to contact us. Send an email to:

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