Sign up your new product for the Glass Tulip Awards 2020-2021
18 February 2020
Do you have a special and new cultivar that will be on sale in 2020/2021? If so, you qualify for the Royal FloraHolland Glass Tulip Awards 2020-2021. This important award is given to the best market introduction in the floriculture industry. Sign up and you could win this prestigious award!
What you cultivate with passion should be marketed with due care and attention. And that's doubly true when launching new products and concepts. Moreover, as a buyer, you can stand out with the latest of the new. That's why we spotlight new products and innovations, with the Glass Tulip Awards 2020-2021 being the icing on the cake. This way your new products are given the attention they deserve.
Five categories
The Glass Tulip Awards 2020-2021 will go to the best market introduction in the following five categories:
- Cut flowers
- Concepts
- Flowering Houseplants
- Green Houseplants
- Garden Plants
How can you participate?
Enter the details on the application form below and send us a good, clear photo of your new product. Make sure you sign up before 1 April 2020. We will contact you and give you further information when we receive your application!
The industry is the jury!
The floriculture industry and the professional jury will choose the winner. We will present the new products nominated for the 2020-2021 Glass Tulip Awards in the Royal FloraHolland House during the various annual fairs. Visitors will be encouraged to vote for their favourite product per category in multiple ways. Subsequently, the new products that received the most votes are presented to the professional jury. They will come together, and after a presentation of the most popular new products, the members of the jury will choose the five best finalists.
Key dates
The participating products will receive a lot of attention due to various Royal FloraHolland promotional campaigns, and the public can vote for the best new product.
- The first voting round takes place in May 2020. This will be communicated to all Royal FloraHolland members and buyers via newsletters, social media and other mailings.
- The second voting round takes place in October 2020. A professional jury will cast the votes in the second voting round. This will be communicated to all Royal FloraHolland members and buyers via newsletters, social media and other mailings. It will also be promoted during the Trade Fair Aalsmeer.
- The Glazen Tulp Award 2020-2021 will be presented in December 2020. Royal FloraHolland has invited all of its relations in the floriculture industry, which means that your new products will be given extra attention there as well. The exact date will be announced at a later stage.
Sign up!
Have we provoked your interest? Sign up before 1 April 2020 via noviteiten@royalfloraholland.com, and your new product may be in the spotlights this year.
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