Plant passport: healthy trade with love06 February 2020
With Valentine's Day on the horizon, it is rush hour at auction. Plants with a plant passport per plant have a competitive edge with many customers. That is why about 50% of our suppliers already add the plant passport at plant level. From 1 July 2020, this will be mandatory for all plants with a pot size of 10 centimetres or larger.
Credits: Scott Webb, Unsplash
Since December 14, the use of the plant passport is mandatory for plants from pot size 10. At tray level, this is already happening on a massive scale. At the start of this year, no less than 99.7% of the plants supplied to Royal FloraHolland were provided with a correct plant passport per tray. And there is also a rising trend at plant level. About 45 to 50% of suppliers use the plant passport per plant for plants from pot size 10.
From 1 July 2020, we will also enforce this within Royal FloraHolland: this means all plants from pot size 10 must be provided with a valid plant passport at plant level.
Already at plant level? Display it
For suppliers who already use the plant passport per plant: also let your customers know clearly. You do this by imparting the positive inspection code P01 009 (plant passport per plant). This way, your customer has less work (for example, no extra work when splitting products), your products are more attractive and you increase your sales.
Not yet at plant level? Start on time
From July 1, 2020, plants with pot size 10 or larger can no longer be traded without a plant passport at plant level (per plant). If the plant passport is missing or incorrect, the product cannot be auctioned unfortunately.
Tips for use
- Make sure the plant passport is legible (see photo 1 below).
- Make sure the plant passport is clearly visible (photo 2: this is how it should not be).
- The plant passport may be applied to the pot, but also to a sleeve, sticker, pot label or tag.
- Include the positive inspection code P01 009 with your products. That way, your clients can instantly see that all your plants have their own plant passport. (see photo 3).
- In the case of multi-use packaging, preferably place the sticker on a plant or sleeve, to prevent the packaging from getting dirty. If this is not possible, always use Normpack stickers.
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