Kwekerij Barendse Freesia winner Greenovation Award 2020
10 December 2020
During Cooperative Day, CEO Steven van Schilfgaarde awarded the Greenovation Award 2020 to Kwekerij Barendse Freesia, for the best sustainable product or concept introduction within the floricultural industry.
The nominees for the Greenovation Award gathered a lot of attention from the moment they were announced on Social media. This was clearly visible in the number of votes: there were over 1100 votes! The professional jury and the public both had a 50% share in the overall assessment and that lead to Barendse Freesia coming out on top with her concept FreGanzia, in which Freesia are cultivated in a innovative and a cultivation system that is nearly emissions-free.
FreGanzia
Barendse Freesia grows the double white FreGanzia in a revolutionary new way. The company makes optimal use of floor space with a three-tier cultivation system in a fully conditioned climate cell. The 850 solar panels provide electricity for the LED lighting and thanks to the closed cultivation system, pesticides are unnecessary. Barendse also reuses the drain water and the climate cell is almost emissions-free.
The jury said the following about Barendse Freesia's: "FreGanzia is cultivated in an innovative cultivation system with almost zero emissions. It is a very promising total concept, that accounts for almost all the components of the footprint (energy, water, crop protection products, use of space). These types of innovation will decide the future for the industry and this complete concept can function as an example and source of inspiration for the industry, fellow growers but also for breeders, for example."
An important theme
Royal FloraHolland looks back on a successful online award ceremony with inspiring nominees and would like to thank everyone for their contribution and participation. Royal FloraHolland calls on the sector to continuously keep innovating in sustainability. Attention for sustainability and sustainable innovations is of the utmost importance because they are essential to future-proof the industry.
Will you be in the spotlight next year?
Is your focus also on sustainability and are you working on a sustainable product or concept? You might be eligible to be nominated for the Greenovation Award next year. Keep an eye on our website and socials and stay informed of all developments within the floriculture sector.
Video winner of the 2020 Greenovation Award
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