Anthura winner of the International Grower of the Year Awards 202029 January 2020
The IGOTY Awards are presented annually to companies in the floriculture sector that have distinguished themselves in a unique way internationally. The event takes place at the same time as IPM Essen. Anthura was awarded the title International Grower of the Year 2020 (IGOTY) on Tuesday evening 28 January. They took over from Gediflora, who won the prestigious prize in 2019.
Dutch company Anthura won the coveted Gold Rose Prize, the overall prize awarded by the AIPH, the International Association of Horticultural Producers. Anthura had a good night, because in addition to the Gold Rose Prize, it also took home the Young Plants and the Sustainability award.
Enthusiastic jury report
The jury, consisting of six international floriculture experts, had the following praise for Anthura: "Anthura's extensive knowledge of genetics and the use of plant technology in the breeding of anthurium and orchid plants is impressive. The same applies to its understanding of consumer needs, which is what drives its influence on international markets.
Anthura is a worldwide specialist in anthurium and orchids. As a breeder and propagator, the Bleiswijk company is constantly working on new techniques, optimisation and sustainability. In the field of breeding, it has succeeded, together with partner KeyGene, in mapping the genomes of both anthurium and phalaenopsis. This enables the company to breed faster and more targeted varieties. Anthura stands for innovation, knowledge, skill and entrepreneurship, which is reflected in its company motto "Unlimited in varieties, offering unlimited possibilities". This makes Anthura the rightful winner of the IGOTY awards 2020!
Winner Finished Plants and Trees
First prize in the Plants and Trees category went to Hangzhou Huazhiyun Agricultural Investment from China. The jury report was full of praise: "For a young company, it is doing extremely well. With a focus on quality and efficiency, the company manages to produce high-quality products, in a beautiful presentation and at a high volume".
Winner of Cut Flowers and Bulbs
Hasfarm Holdings, also from China, took home the prize in the Cut Flowers and Bulbs category. The jury had the following to say: "Within 25 years, this farm has grown into a leading cut flower company, in production, wholesale, retail and distribution in Asia and around the world. The company has become a role model of sustainability by investing in organic products that provide benign insects, fungi and bacteria for production."
Steven van Schilfgaarde stressed the importance of chain cooperation in his speech and is proud of the developments and innovations within the floriculture sector. He had the honour of handing over the coveted award to Anthura, member of Royal FloraHolland. We can look back on a very successful evening and would like to congratulate all winners once again.