Cut Anthurium Nationwide Auctioning Pilot to start in two weeks
19 August 2020
On Thursday, 3 September 2020, we will start a Nationwide Auctioning pilot. Cut Anthurium is the first product group of the Nationwide Auctioning Pilot. All cut anthurium growers will be participating.
The pilot will be carried out using the current auction systems, which were not originally built for nationwide auctioning. The pilot is therefore not a representative test for the final situation. It will, however, teach us a lot! With this pilot, we are taking the first steps towards the alignment of certain aspects within the auction, such as one auction time for a product group and the process of bid button presses for quantities. We will also test parts of our logistics services, such as transport between locations, even if the location is different from where the products were supplied.
Follow-up steps
During the pilot, we will carry out measurements and monitor the experiences of growers, buyers and our internal processes. Based on this, we will determine the follow-up steps to expand or adapt. With this pilot, Royal FloraHolland is taking the first step towards nationwide auctioning.
The Cut Anthurium Nationwide Auctioning Pilot will start on Thursday, 3 September 2020 at 7.10 am on clock 6, where the supply of Aalsmeer and Naaldwijk will be auctioned consecutively. In Rijnsburg, we will maintain the local clock during the pilot. Buyers in Rijnsburg will of course be able to purchase on the nationwide clock via KOA. During the pilot, Royal FloraHolland will handle the transport of the purchased products between our locations. It will do so for all locations.
More information
If you have any questions about the Cut Anthurium Nationwide Auctioning pilot:
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