Anoep Chakawri, Van Dijk Flora: “New products demonstrate what your company stands for”29 July 2020
New products and innovation are important to our floriculture industry. Retail specialists like Van Dijk Flora BV distinguish themselves by supporting new products during market introduction to retail channels. Anoep Chakawri, New Product Developer at Van Dijk Flora, tells us more about new products and their added value.
Anoep Chakawri is New Product Developer at Van Dijk Flora. He is always looking for the best and latest flowers and plants, which can then be sold to the retailers. Van Dijk Flora aims to fully unburden its end customers with advice and the sale of flower and plant products. It's what they have done with a smile, every day, for over 45 years. By streamlining and coordinating the entire process from sourcing to delivery, they promote the growth of the big retailers they supply, as well as growers and their own suppliers.
New products are very important
Innovation is a tool to create a stronger customer relationship. At the same time, new products allow Van Dijk Flora to demonstrate what their company stands for and display its added value. Van Dijk Flora strategy in this respect is to draw extra attention to new products. They do so through email campaigns that create awareness of the latest products among customers, and by sending them samples. After all, the end customer wants to actually see and experience a new product. And it makes it easier to convince them to buy!
What does the Glazen Tulp Award mean to Van Dijk Flora?
The nomination for a Glazen Tulp carries no immediate benefit to Van Dijk Flora. Van Dijk Flora's customers are not trendsetters who jump straight on the latest-product bandwagon. But if the nomination gains traction in the industry, then Van Dijk Flora responds quickly. The Glazen Tulp Award has given Anoep Chakawri a fresh outlook on new products. "It has given me a different perspective that paints a bigger overall picture."
In addition, Anoep sees the event as a pleasant networking meeting with a nice, diverse crowd. There is always something to gain, and he has a lot of respect for entrepreneurs who are brave enough to bet on new products. This creates change in the industry, and mainly in the products.
About the Glazen Tulp Award
The second round of the Glazen Tulp Award is open. You can enter your market introduction and new product until 1 September 2020!