Glazen Tulp Award and new products ensure the Netherlands remain a leading floriculture country23 July 2020
New products and innovation are important to our floriculture industry. Retail specialists like Zyon Group BV distinguish themselves by supporting new products during market introductions to retail channels.
Ronald Arkesteijn is Commercial Manager at Zyon Group BV, suppliers of flowers, plants and gift items to retail chains throughout Europe. Zyon introduces new products to its customers by giving presentations. In close consultation with growers, they also employ social media. "New products and the Glass Tulip Award ensure the Netherlands remain a leading floriculture country. The Glass Tulip Award is an incentive for growers/breeders to constantly develop new products. We can distinguish ourselves by appropriately supporting new products during the market introduction in the retail channels."
What is Ronald's take on the Glass Tulip Award and its 2021 nominees? "The Glass Tulip Award definitely has added value! Growers and breeders deserve the spotlight as a thank-you for constantly improving the supply. Behind every nomination is a story and thinking. These have to be clearly explained to the jury so that they can make the right choices. It is important that a new product has a clear and distinctive character for the consumer."
About the Glazen Tulp Award
The second round of the Glazen Tulp Award is open. You can enter your market introduction and new product until 1 September 2020!