In this video update, Martin de Ruiter (Programme Manager 100% Digital) and Jefry van den Hoeven (Product Owner Floriday) talk about which phase of development Floriday and 100% Digital are currently in and what we will be focusing on in the coming period. Want to know more? Watch the video!

The latest developments

Jefry and Martin discuss Floriday's development towards a two-sided platform and the opportunities that the platform offers. In addition, they provide an update about the new functionalities that we can expect this year, the status of the API links between buyers and growers and the choice that both growers and buyers will have to make in order to achieve 100% Digital.

Floriday and 100% Digital - update #2

About 100% Digital

All transactions at the Royal FloraHolland marketplace will be fully digital by the end of 2020 at the latest. This marks the next step in the digital transformation of the floriculture industry. Digitisation increases efficiency and speed on both the supply and the demand side of business.

More information

Related news