‘The company needs a stronger cooperative philosophy’13 July 2020
Members of Royal FloraHolland can put themselves forward for a spot on the Members' Council until September 15, 2020. We asked Members’ Council member Eva van Etten of Jac. van Etten what motivates her to work hard for the members, and what you can expect as a member of the Members’ Council.
Eva van Etten
Member of the Members' Council since? 1 January 2019
Company? Jac. van Etten
Grows? Succulents - Crassula and Aloe
Why do you work hard for the cooperative?
"We are the clock growers, and our sales would be a lot harder without the cooperative. On the other hand, the cooperative wouldn't exist without its members, large or small. That's why it's important to me to make my voice heard within the cooperative."
What do you like most about the Members' Council?
"The fact that the company involves the Members' Council at an
early stage. We are able to brainstorm about the course and the
goal. The final goal may stay the same, but
as members we can now exert more of an influence on the way to that goal."
What would you like to address or change in the cooperative?
"The cooperative essentially consists of a 'council of members' and a 'company', in short: a cooperative company. What's good for the company is not necessarily good for the Members' Council or vice versa. Without a cooperative and without members, there is no company. But equally, the members also need Royal FloraHolland. This interconnection must become even more inherent on both sides. I believe the members are more aware of this than the company is. We need to solidify the cooperative culture in the company, especially now that we've taken that step towards the Members' Council. We also have to realize that the members are prepared to work hard for Royal FloraHolland and that they have the necessary industry knowledge. After all, that is the strength of the cooperative: Together we are strong."
Why do you think members should put themselves forward as candidates for the Members' Council?
"It is an enriching experience for yourself and thus also for your company. I myself have seen that after a year of being in the Members' Council, I have gone through a lot of personal growth and development. The contact between the members is also a good thing. We are really working with and for each other."