Continuation of National Auctioning and 100% Digital programmes

Continuation of National auctioning and 100% Digital programmes

25 March 2020

Royal FloraHolland has decided to continue the strategic projects 'National auction' and '100% Digital' for this year.

National auctioning

National auctioning is one of the key topics of Royal FloraHolland's strategy. We continue to work as much as possible. The aim is to roll out National Auctioning from 2021. Unfortunately, the current situation has forced us to postpone the first pilot. We informed you about this in an earlier report.

At the moment there is still no insight into how the situation surrounding the coronavirus in the Netherlands will develop in the future and which measures are associated with it. Therefore, a new starting date for the pilot project is not yet determined. We will keep you informed of further developments.

100% Digital

For the program 100% Digital the goal is still to run all direct transactions over Floriday at the end of this year. The Floriday team works, even during this hectic period, on the development of the functionalities that make 100% Digital possible. To this end, the links between software packages and Floriday will also have to be made this year, so that all growers can handle their direct transactions via their own software package or on the Floriday screen. We will keep you informed of further developments.

We work behind the scenes on our strategic projects 'National Auctioning' and '100% Digital'. The day will come when this crisis is over and we as a sector must be future-proof and be able to achieve rapid growth.