Nationwide Auctioning Pilot cut Anthurium starting in the near future.05 March 2020
Nationwide auctioning is one of the focus points of the Royal FloraHolland strategy. Cut Anthurium is the first product group of the Nationwide Auctioning Pilot. The supply from Naaldwijk and Aalsmeer will be grouped together and auctioned consecutively. Rijnsburg will not participate in the pilot yet, this will follow later.
The aim is to auction cut Anthurium on the first nationwide clock, group clock 6, as off March 26. In this way, Royal FloraHolland is taking an important first step towards nationwide auctioning on all clocks, which will be introduced in 2021.
This is not the final date yet, as we are still testing the nationwide clock, and making other preparations. As soon as we can offer certainty about the starting date, we will inform you about this.
What does this mean for growers?
• You continue to supply in the same way as today.
• We will draw lots through 'random grower draws'.
• Your entire supply will be auctioned consecutively. For now, the sequence starts with Aalsmeer, followed by Naaldwijk. We are also investigating the possibility of drawing lots for the sequence of Aalsmeer and Naaldwijk.
What does this mean for customers?
• On the nationwide clock, you can only buy through Remote
Buying (KOA) and only by pressing a button for volumes.
• The cut Anthurium auction will be starting a bit earlier than it does now. The definitive timeslot will follow.
• The products will be delivered by us, as per usual. What's new is that during the pilot, we will also be providing transport between the locations. So if you are buying from Naaldwijk in Aalsmeer, we will bring the products to you, in Naaldwijk. This is also possible the other way round, of course. This means that during the pilot, you won't have to arrange transport between the locations yourself.
Next time we will tell you more about this pilot and how transport between locations takes place.
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