Sustainability is one of the pillars of Royal FloraHolland’s strategy. It offers our members the opportunity to distinguish themselves and strengthen their competitive position. In addition to that, of course, it contributes to making our market place and sector as a whole future proof.

What will we be working on together in 2020? In 2019, we already put dozens of measures in place in the chain and company relating to our transition from doing sustainable to being sustainable. Our further development w.r.t. sustainability is manifest in four big ambitions. Working on these developments with our members and other chain partners is among our primary concerns.

Our Four Ambitions at a Glance

During the coming year, we will be fleshing out our sustainable ambitions:

1. Reliable Market Place for Certified Sustainable Flowers and Plants

Royal FloraHolland wishes to offer transparency in the market place concerning the way the products we offer are produced. To facilitate this, environmental registration and certification is being made mandatory for all growers (member and non-members) who supply flowers or plants to the market place. This is being introduced in stages. The first stage is digital environmental registration for all suppliers by 31 December 2020. Subsequently, an environmental certificate in line with market practice will be mandatory as of 31 December 2021.

2. En Route to 'Zero Waste' and the Circular Use of Resources

In close cooperation with growers, buyers and other partners, we're rising to the challenge of less plastic waste in the chain. Our single- and multiple-use transportation packaging is already 100% recyclable. And as signatories to the 2019 Plastic Pact, our ambitions reach higher still. One of the things we'll be doing is minimising the use of single-use plastic packaging (both transport and product packaging.

Working on circularity is not just about plastic, it's also about the re-use of other materials in our waste flows. How about recycling cardboard, for instance? Or extracting more value from the organic residual flow from flowers and plants. To facilitate these ideas, we'll be devising an implementation plan in conjunction with our partners at Milgro.

3. Carbon-Neutral Energy Consumption by 2025

To achieve this, we're taking some major steps in 2020:

  • As of 1 January 2020, we're purchasing sustainably-produced electricity only.
  • January sees the first large-scale installation of solar panels on our roofs. First in Eelde, and Rijsburg, Aalsmeer and Naaldwijk will soon follow suit.
  • Participation in Trias Westland's second heat source. We're going to be supplied geothermal heat originating from 2.3 km beneath the earth's surface. If everything goes to plan, the heat source will be online in the second half of 2020.

The aim of all these activities is to reduce the size of our carbon footprint as much as we possibly can.

4. Green is More Than a Pretty Colour

Plants ensure a healthy environment and offer solutions to climate problems. Green is more than a pretty colour. It is no luxury, it is a precondition for a healthy life, now and in the future. Greenery has a positive influence on the climate in which we live and work. In 2020, we'll be continuing with the implementation of the Green Agenda programme, in which we collect evidence about the positive effects of greenery in and around buildings, demonstrate that evidence to the outside world and take full advantage of the new knowledge we've gained.

Preparations for Floriade Almere 2022 are under way. Royal FloraHolland has taken it upon itself to encourage members to participate in the fair.

To Work!

We're going to be working hard and you can expect to read a lot more about our sustainable ambitions and how we aim to achieve them. If you have any questions about our sustainable ambitions, then please don't hesitate to contact our customer service department.

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