By the end of 2020 at the latest, all direct transactions on the marketplace of Royal FloraHolland will only take place digitally. Together, we are taking the next step in the digital transformation of floriculture.
For growers or buyers with a software package, this means that at the end of 2020 the software package must be linked to Floriday so that all direct trading can take place via Floriday. Software suppliers are in discussion with Floriday to technically develop this link. As a customer, you will be notified via your software supplier when this is ready.