Floriday 100 procent digitaal

100% Digital

All orders digital by the end of 2020

By the end of 2020 at the latest, all direct transactions on the marketplace of Royal FloraHolland will only take place digitally. Together, we are taking the next step in the digital transformation of floriculture.

More information on 100% Digital?
Go to the Floriday website

Why 100% Digital?

Further digitization brings more efficiency and convenience for growers and buyers. It also helps to fully comply with the financial legislation that has been tightened in Europe.

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Direct orders are initiated from the buyer

Buyers place their order online, based on the online offer of the grower. Orders can no longer be placed exclusively by phone, Excel or WhatsApp.

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Direct trade via Floriday or a link

All direct transactions will have to take place through Floriday. Growers put their offer online and buyers order online. This can be done in Floriday or by linking their own software with Floriday.

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What does 100% Digital mean for growers?

For growers, this means that by the end of 2020:

  • All offers for direct trading will be placed on Floriday or will be available via a link to the company's own software package.
  • The Connect-EAB can no longer be used for the settlement of direct trade.
  • Manual order entry for a buyer is no longer possible.

What does this mean for buyers?

For buyers, this means that by the end of 2020:

  • Direct trade flows will always be initiated from the buyer, based on the online offer a grower.
  • All agreements made via telephone, Excel and WhatsApp must be recorded in Floriday and the order will have to be placed there.
  • Growers can no longer be called to enter an order. Buyers place the order based on the grower's supply line.
  • Orders must be placed on FloraXchange, FloraMondo or directly on Floriday.
  • The direct VMP link between grower and buyer can no longer be used when paying via Royal FloraHolland.
  • All orders must be handled digitally. Mutual contact with the grower will always be maintained, as long as the order is ultimately placed digitally.

What does this mean when you use software?

For growers or buyers with a software package, this means that at the end of 2020 the software package must be linked to Floriday so that all direct trading can take place via Floriday. Software suppliers are in discussion with Floriday to technically develop this link. As a customer, you will be notified via your software supplier when this is ready.

By the end of 2020, all orders will be placed digitally

Important aspects of 100% Digital