What is the Glazen Tulp?
This Oscar of the horticulture business goes to the best market introduction in the categories cut flowers, concepts, flowering houseplants, green houseplants and garden plants.
What you cultivate with passion should be marketed with due care and attention. And that's doubly true when launching new products and concepts. Moreover, as a buyer, you can stand out with the latest of the new. That's why we spotlight new products and innovations and the flower on the cake is a Glazen Tulp Award (Glass Tulip Awards).
The Glazen Tulp Awards will go to the best market introduction in the following five categories:
- Cut Flowers
- Green Houseplants
- Flowering Houseplants
- Garden Plants
Through various promotional campaigns of Royal FloraHolland, a lot of attention will be paid to the signups and the public will be able to vote for the best novelty.