- Are you familiar with our advanced search functions?
- If you put text between double quotation marks, the entire text will be searched for, e.g. "the rose".
- AND between the words, e.g. rose and tulip, finds everything which has both words in it. Searching for loose words, e.g. rose tulip, produces the same result.
- OR between the words, e.g. rose or tulip, finds everything which contains either rose or tulip.
- Searching for flowers and not tulip finds everything which contains the word flowers but not the word tulip.
- Searching for flowers and (tulip or rose) finds everything which contains the word flowers together with tulip and flowers together with rose.
Market image of product
Insight into the market per product group
With a Market image of product from Royal FloraHolland, you receive insight into the trends and developments of a product or product group throughout the entire chain.
Your benefits
- Market intelligence helps you make choices for your company
- Better insight into the trends and developments per product group
What does it cost?
A Market image of product can be requested free of charge from Customer Services. Our specialists are happy to explain the market images to you.
How does it work?
Royal FloraHolland has access to many sources of data, with which we can create market images for a particular product group. Market images of products contain, depending on the product group, information about:
Production
- Assortment, suppliers and production developments
- Developments at breeders
Royal FloraHolland marketplace
- Future outlook (prognosis, if this is legally allowed)
- Supply and price developments
- Developments in e.g. product specifications
- Purchasing channel (clock or direct trade)
Sales
- Export distribution
- Sales in the core countries
- Distribution of retail chains in the segments
Consumers
- Consumer distribution and development
- Product types (like single-variety bouquet) and purchasing opportunities (birthday, etc.)
Other topics
- Generic and product-specific promotion
- Trends in the market
More information?
