Retail Services

Would you like to stimulate the purchasing power of consumers in and around the display in supermarket chains, garden centres and florists? Are you looking for help with optimising the assortment of flowers and plants in these retail channels? Let the retail specialists of Royal FloraHolland advise you.

Are you interested?
Contact us

Would you like to stimulate the purchasing power of consumers in and around the display in supermarket chains, garden centres and florists? Are you looking for help with optimising the assortment of flowers and plants in these retail channels? Let the retail specialists of Royal FloraHolland advise you.

Your benefits

  • Get higher returns with a better match between your products and the demand from national and international retailers.
  • Fill your shop displays with the most suitable assortment at the right moment, so consumers buy more flowers and plants.
  • Develop your company with the assistance of our years of national and international experience in category management.

What does it cost?

The cost for our assistance depends on your wishes. You can utilise our support in the form of efficient modules.

How does it work?

  • We start with an analysis of your current situation and look for potential possibilities for improvement.
  • With a consumer analysis, we examine the consumer profile for your specific retail buyers and translate the information into concepts.
  • We create a returns-calculation model to provide insight into the money flows. It is based on your product references and your price and promotion strategy.
  • Upon request, our specialists can also supply:
    • a supply chain management analysis
    • an annual calendar based on your retail formula for flowers or plants
    • advice about your core, marginal and supplementary assortment
    • advice about your shop approach with ordering recommendations, display plan and shop reports
    • supervision of your contacts with retail channels and growers