Market image of product

With a Market image of product from Royal FloraHolland, you receive insight into the trends and developments of a product or product group throughout the entire chain.

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With a Market image of product from Royal FloraHolland, you receive insight into the trends and developments of a product or product group throughout the entire chain.

Your benefits

  • Market intelligence helps you make choices for your company.
  • Better insight into the trends and developments per product group.

What does it cost?

We will be happy to make you an offer without any obligation. Please fill in the contact form and we will contact you as soon as possible.

How does it work?

Royal FloraHolland has access to many sources of data, with which we can create market images for a particular product group. Market images of products contain, depending on the product group, information about:


Production

  • Assortment, suppliers and production developments
  • Developments at breeders


Royal FloraHolland marketplace

  • Future outlook (prognosis, if this is legally allowed)
  • Supply and price developments
  • Developments in e.g. product specifications
  • Purchasing channel (clock or direct trade)


Sales

  • Export distribution
  • Sales in the core countries
  • Distribution of retail chains in the segments


Consumers

  • Consumer distribution and development
  • Product types (like single-variety bouquet) and purchasing opportunities (birthday, etc.)


Other topics

  • Generic and product-specific promotion
  • Trends in the market