The auction clock works like a magnet. From all corners of the world, Royal FloraHolland attracts supply and purchasing power to the auction clocks.
The auction clock is our most important sales instrument.
Auction groups, auction times and clarification of the rose auction times. In other words: everything you need to buy flowers at the auction.
Auction groups, auction times and all other information you need to buy plants at the auction.
Join in the bidding on a wide-ranging and deep assortment of flowers and plants at Royal FloraHolland Aalsmeer, Eelde, Naaldwijk and Rijnsburg from your own PC or laptop. Whether you are in the Netherlands or abroad, it's all possible with Remote Buying!
Non-auctioning days and special auction days
We auction from Monday to Friday. During holidays, a number of non-auctioning days are planned in consultation with the VGB (Association of Wholesalers in Flower Nursery Products).
Conducting business online
Utilise the power of the internet and conduct your business online. You save time and money and have easy access to your information.
The reliability of the information provided at the auction is very important. Suppliers are responsible for providing reliable information on the products they are having auctioned. The QI (Quality Index) estimates the reliability of the quality and grading information at the auction clock by reflecting the percentage of complaints received.
You are probably familiar with the auction clock, but we also auction in other ways. Find out which one suits you best. You can also read more about the conditions that apply at Royal Royal FloraHolland.