Become a customer
Royal FloraHolland is unique in the world. Supply and demand come together here, which leads to optimum transactions.
Every day around €50 million's worth of flowers and plants are sold via Royal FloraHolland, both at the auction clocks and through direct sales channels.
Purchasing options
Would you like to know what your purchasing options are? Then complete the Welcome form. You will receive advice on your purchasing options within Royal FloraHolland.
If it becomes apparent that purchasing via Royal FloraHolland is not beneficial for you, we will send you an overview of potential suppliers. In this way our supply is still available to you but will cost you less than if you buy via Royal FloraHolland.
Registration and securities
There is a lot involved in registration as a customer. We will be happy to help you during the registration procedure wherever possible. Would you like to know in advance what has to be arranged? By reading "Finances' you'll get a good picture of the process.
Do you need assistance with registration?
Do you have any questions or would you like assistance with the registration procedure? Then please contact us.
Auction clock
The auction clock works like a magnet. From all corners of the world, Royal FloraHolland attracts supply and purchasing power to the auction clocks.
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Direct trade
Purchases can be made through direct trade in several different ways.
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Logistics and Facilities
We bring the products you purchased promptly to your location on our auction grounds. Whether you have a permanent place or rent a few square metres does not affect our service provision.
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Services
Royal FloraHolland has a number of supplementary services to provide you with additional support.
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Marketing and Quality
As a customer of Royal FloraHolland, we keep you informed of the latest trends and the supply in the horticultural sector. We present these details in various ways.
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Finances
To become a customer, you have to meet certain financial conditions, consisting of choosing a payment option and providing a guarantee.
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