The Flower Parade Rijnsburg takes place every year on the 2nd Saturday in August and consists of floats, music cars, cars decorated with flowers and bands. Every year this special flower parade attracts more than 350,000 visitors. This event is also successfully broadcast on national TV (Omroep MAX) every year.

On 12 August, the parade can be viewed at Royal FloraHolland in Rijnsburg with special children's entertainment. On 13 August, the parade will pass through Rijnsburg, Katwijk and Noordwijk. On 14 August, the floats can be admired all day on the Koningin Wilhelmina Boulevard in Noordwijk.